Investment Opportunity

The Enterprise Backbone forMLM Commerce

Frontend e-commerce is not the problem.

Backend orchestration is.

Simplica.io is the missing enterprise backbone between modern e-commerce frontends and MLM business reality — acting as the system of record for orders, volumes, commissions, and reporting.

TRUSTED BY INNOVATIVE COMPANIES

Tind of Norway
Partner 2
Partner 3
Partner 4
The Problem

MLM Complexity Doesn't Disappear — It Explodes

As direct-selling companies adopt platforms like Shopify, WooCommerce, and BigCommerce for the front-end buying experience, they consistently underestimate what happens next.

Traditional E-commerce Assumes:

  • Single buyer → single merchant
  • Flat order ownership
  • Simple pricing & discounts
  • Minimal post-purchase relationships

MLM / Direct Selling Requires:

  • Multi-party order ownership (company, sponsor, upline, reseller)
  • Genealogy-based commissions & ranks
  • Volume tracking across time, legs, and hierarchies
  • Role-based reporting for corporate, leaders, and distributors
  • Subscriptions, autoships, loyalty, promotions, regional rules

Where Things Break

Trying to bolt MLM logic on after the fact creates:

Fragile customizations that break with platform updates
Tight coupling between systems that creates dependency hell
Reporting mismatches and data latency across systems
Distributor distrust due to inconsistent numbers
High long-term maintenance and consulting costs
Inability to switch storefronts without massive rewrites

Key Insight: Most companies make the mistake of treating MLM logic as an “integration detail” — when in reality, it is the system of record.

The Solution

Simplica.io: The Missing Enterprise Backbone

Instead of forcing Shopify-style platforms to become MLM systems, Simplica.io sits between your modern e-commerce frontend and the complex business logic that makes direct selling work.

Keep Best-in-Class Frontends

Use Shopify, WooCommerce, or any modern e-commerce platform for customer experience

Centralize MLM Logic

Commissions, genealogy, subscriptions, and reporting in one unified system

Single Source of Truth

Orders, volumes, commissions, ranks, and performance data lives in Simplica.io

Real-Time Role-Based Insights

Corporate, leaders, distributors, and resellers each get tailored dashboards

Decouple Business from Storefront

Change frontends without rebuilding your commission engine

Simplica.io as System of Record

1
Orders
Multi-channel aggregation & full lifecycle
2
Volumes
PV, GV, CV tracking across hierarchies
3
Commissions
Complex multi-level calculations
4
Ranks
Qualification & advancement automation
5
Performance
Distributor & reseller analytics

Real-time insights delivered to:

Corporate StaffLeadersDistributorsResellers
Investment Thesis

Why This Resonates with Investors

From an investor lens, this opportunity is attractive for multiple structural reasons.

Structural Market Shift

The industry is already moving to mainstream e-commerce. The pain is increasing, not decreasing.

High Switching Costs

Once Simplica.io is the system of record, it's extremely sticky. Commission engines + genealogy = long-term contracts.

Expanding TAM

Starts with MLM, expands into subscription commerce, hybrid influencer/reseller models, B2B partner sales.

Platform, Not Project

SaaS + usage-based economics. Repeatable integrations. Not dependent on custom consulting margins.

1,800+
Files in Codebase
8+
Platform Integrations
567
Core Domain Models
100%
Multi-Tenant Ready

Complete Commerce Infrastructure

Everything you need to power modern e-commerce operations, from subscriptions to network marketing.

Multi-Tenant Architecture

Isolated databases per tenant with centralized management. Scale to thousands of customers.

Integration Hub

8+ platform integrations including Shopify, WooCommerce, BigCommerce, Exigo, and more.

Workflow Orchestration

Temporal.io powered workflows for complex business processes with retry and recovery.

Subscription Engine

Complete subscription management with billing, dunning, and customer self-service.

MLM & Genealogy

Built-in network marketing features with commission calculation and volume tracking.

Learning Management

Training platform with courses, video content, and progress tracking per customer type.

Loyalty Program

Points system with tiers, earning rules, and configurable redemption policies.

Extensible Plugins

SyncHooks and Jobs systems allow tenant-specific customization without code changes.

Connected Ecosystem

Deep integrations with leading e-commerce platforms, back-office systems, and payment providers.

S
Shopify
W
WooCommerce
B
BigCommerce
E
Exigo
P
Pillars
T
Tripletex
D
Dintero
B
Bring

Real-time Sync

Bi-directional data synchronization with webhook processing

Custom Mapping

Flexible field mapping and data transformation per tenant

Workflow Automation

Temporal.io orchestrated business process automation

Enterprise-Grade Technology

Built on modern, scalable technologies trusted by industry leaders. Production-ready with Kubernetes deployment on DigitalOcean.

Backend: ASP.NET Core 9.0, PostgreSQL, Redis, RabbitMQ
Frontend: Next.js 14, React 18, TypeScript, Tailwind CSS
Orchestration: Temporal.io, Hangfire, SignalR
Infrastructure: Kubernetes, Docker, DigitalOcean
View Full Architecture
API
Shopify
Exigo
Mobile
Admin
Backoffice

Pitch-Ready Positioning

Clear, concise messaging for investor conversations.

The Problem

As direct-selling companies adopt modern e-commerce platforms like Shopify and WooCommerce, they underestimate the complexity of aligning these tools with MLM business logic.

Traditional e-commerce systems are not designed for genealogy-based commissions, multi-party ownership, subscription volumes, or distributor-level reporting.

The result is fragile integrations, inconsistent data, reporting mismatches, and rising operational costs — undermining both scalability and distributor trust.

The Solution

Simplica.io is an enterprise backend platform purpose-built to orchestrate MLM complexity behind modern e-commerce frontends.

It decouples storefront technology from core MLM logic, acting as the system of record for orders, volumes, commissions, subscriptions, and reporting — delivering real-time insights to corporate teams and distributors alike.

“Simplica.io is the enterprise backbone that makes modern e-commerce viable for MLM and direct-selling businesses.”

Ready to Invest in the Future?

Join us in building the next generation of commerce infrastructure. Early-stage opportunity with significant growth potential.